Abstract: fierce competition between Jingdong and Ali’s electricity supplier has been the most eye-catching drama circles. The day before, Ali and CNCA reached a strategic cooperation, through the communication at the data level, Ali can directly identify the authenticity of the product on the platform of 3C, directed at the core of the Jingdong 3C business.
Fierce competition between Jingdong
and Ali, electricity supplier has been the most eye-catching drama circles. The day before, Ali and CNCA reached a strategic cooperation, through the communication at the data level, Ali can directly identify the authenticity of the product on the platform of 3C, directed at the core of the Jingdong 3C business.
one of the news, many critics may say the Jingdong not calm, whether critics or onlookers, all worry. Regardless of whether the Jingdong has accumulated over the years in the 3C brand experience, resources and reputation, many single service Jingdong around the 3C business, enough to make the Jingdong to grasp the absolute advantage in the field of 3C, and there is a change in the pattern of electricity supplier has now.
customized marketing is king
in the course of the development of the electricity supplier, a simple platform has been transformed into a marketing platform, commonly used in the station search. However, with the rise of social networks, but also the birth of the electricity supplier platform outside the station drainage, which is why Ali will acquire excellent soil, the acquisition of sina, with the purpose of the spread of the effect of the company.
if the station search for the electricity supplier platform marketing 1, then the station can be said to be outside the drainage of the 2 era. 1 era of the station search technology has matured, many of the electronic business platform will not be formed by this gap. 2 times the station drainage, at present, the Jingdong already with the largest social networking platform joint Tencent, micro-blog, Ali also has excellent soil media platform advantages, can be said to be tied.
could not meet the era of progress, more platform manufacturers demand is the ultimate goal, in order to form a good pattern of win-win situation, to meet this point, you need to meet the personalized needs of businesses, according to the different businesses, tailored to create out of the ordinary marketing strategy — business platform marketing 3 customized marketing era. And promote this progress is the Jingdong.
laboratory responsible for the consumer
not long ago, institutions – ter laboratory communication standards are developed jointly by the Ministry of information industry Jingdong for the first time, the State Bureau of quality supervision under the Jingdong, 3C hardware laboratory. The selected laboratory testing products, from the quality, performance, safety, the three direction of depth testing, and through the Jingdong big data accumulated by situational test of the compound will consumers in daily use, evaluates, product rating.
at the same time, the Jingdong 3C hardware laboratory will also be cross-border joint of different products, the ultimate test of the selected products, trying to create a new Internet interest evaluation column selection, real super hard in many 3C products, recommended real good products to consumers. The evaluation will be for all in Beijing