Buy the world to lift the capital storm transformation O2O platform into a new normal

reporter Zheng Meiyun

buy field once again set off a capital storm. Recently, Wowo mall, public comment, the U.S. group net or finance, or IPO, or will become intense competition. After thousands of war, barbaric growth, capital bubble and survival of UPS, China group purchase market began to weaken, rational, group purchase life transformation O2O consumer services platform has become the group purchase website the only way which must be passed.

blood group purchase network busy financing strategy,

buy the industry or will usher in a decisive battle for the survival and development of the war.

U.S. mission network

new round of $700 million of total financing 18 days to confirm rumors. With this round of financing $7 billion valuation, the United States mission success among the highest valuation Chinese O2O company, but also has become the second listed Alibaba, Jingdong and Chinese fourth electricity supplier company. On the issue of listing, the U.S. mission network CEO Wang Xing said the listing is not the last one or two years of concern."

a week earlier, completed a new round of financing of the news spread like wildfire. According to experts, a new round of public comment financing scale of more than $800 million. After the round of financing, the business will be mature public comment will also start IPO, public comment CEO Zhang Tao said, ready to be ready to go public".

silence in the IPO market has long been the beginning of the network to buy. Wo Wo Group in January 10 to the U.S. Securities and Exchange Commission (SEC) submitted its IPO prospectus, to be listed on the Nasdaq, plans to raise $40 million of funds, this may be only for gold. Once successful, will become the first Chinese Wowo life service electricity supplier industry shares, which is following the 2011 IPO failed, restart the listing plans to the United states.

group purchase industry itself is a "burning" of the industry, not a lot of money is very difficult to support. But this time the group purchase website started looking for "golden master", on the one hand, this means that the competition will be more intense, group purchase website to solve the problem of financing, strategic blood. On the other hand, buy the market business model has matured, the profit model is also increasingly clear, buy site in the stable main industry, but also to occupy a place in the field of local life service O2O.

Red Sea, the transition is imperative

group purchase boom in 2010, according to Analysys International Statistics, by the end of 2010 to the first half of 2011, group purchase enterprises from 2612 up to 5300, almost every day with an average of 10 of the speed of rapid growth. 2011 – 2012 years, group purchase website to the rapid development of very influential, thousands of war. Later, due to excessive expansion, many group purchase sites have declared bankruptcy, after the baptism of the market, group purchase market weakened, as of June 2014, group purchase website has dropped to 176, the survival rate was only 3.5%.

experienced a period of consolidation after the group purchase market price.

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