The site wants to subvert YouTube with interactive music videos

[Abstract]Interlude is one of the many video sites that challenge YouTube’s dominance today. With video playback, viewers will be asked questions about whether to wear white or black clothes – and then the user’s choice will be seamlessly integrated into the video content.

·’s (odd uni; intermediate glasses) founded in 2010 by Interlude

Tencent

technology news in December 22nd, 5 years ago, Israeli rock star uni · Bloch (YoniBloch) to produce a unique music video, let the audience choose the plot of the story. But at that time there were no such techniques, so he and his band members spent $200 developing the technology themselves and shooting a video.

, this technology has now become the foundation of Interlude company. This is a technology company that was founded in 2010, and has become a potential challenger for YouTube. This website also with Warner Music together to set up a joint venture company InterludeMusic, attracted Coldplay and Bruno · Maas (Bruno Mars) and other famous singer settled.

"we don’t think anyone is going in the right direction at the moment." "Our basic philosophy is not to set boundaries, but to create a site for others to get involved," said the 33 year old, who was interviewed last week at the Interlude Manhattan office."

for those who grew up with the Choose Your OwnAdventure series, Interlude’s basic video mode would make them feel good. With video playback, viewers will be asked questions about whether to wear white or black clothes – and then the user’s choice will be seamlessly integrated into the video content.

Interlude is one of the many video sites that challenge YouTube’s dominance today. Vessel, founded by two former Hulu executives, plans to allow users to see all sorts of quality short videos ahead of time with a subscription of $3. Global records also reached a deal with Mirriad in September, a company specializing in inserting new ads into old video.

because YouTube’s owner is Google (micro-blog), the monthly audience of more than 1 billion people, so no one can guarantee that Interlude’s challenge to YouTube can be successful. However, it does show some potential for success.

Interlude last year broadcast Bob · Dylan (Bob Dylan) interactive music video "Like a RollingStone" attracted about 70000000 of the amount of play. The most.

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