SA to US travellers: What’s Your BIG 5?

first_img16 April 2013 South African Tourism North America will unveil its ground-breaking new advertising campaign, “What’s Your BIG 5?” on NBC’s hit series “All-Star Celebrity Apprentice” on Sunday 21 April. A year in the making, the multi-faceted “What’s Your BIG 5?” campaign aims to increase awareness and travel to South Africa by taking prospective travellers through the spectrum of distinct experiences offered by South Africa – including but not limited to the iconic safari. “Sunday’s episode will bring to life the vibrant culture of South Africa to an astounding six-million viewers,” South African Tourism said in a statement on Monday. “South Africa has become a highly sought-after travel destination, breaking tourism records with double-digit growth in the past three years,” said Sthu Zungu, president of South African Tourism North America. “High-profile partnerships like All-Star Celebrity Apprentice are one of the many driving forces catapulting our destination into mainstream consciousness, fuelling conversations and travel to South Africa like never before.” “South Africa is an amazing destination,” said Donald Trump, executive producer and star of All-Star Celebrity Apprentice. “This Sunday’s episode will highlight the magnificence of the country, and I will be going to South Africa soon – it’s one of my favorite places.” “The Big Five” refers to the best-known of Africa’s famous safari animals, namely the elephant, lion, rhino, leopard and buffalo. “With this campaign, South African Tourism aims to re-define “BIG 5″ to underscore the broad range of authentic and distinct experiences South Africa has to offer travellers of all ages,” South African Tourism said. The campaign launches on Sunday with a “360-degree platform” including advertising, year-round public relations, trade marketing, and consumer-driven events throughout the year. After Sunday’s airing, at 11pm EST, viewers will be able to catch a bonus video of one of the Celebrity Apprentic All-Stars living the episode’s electrifying task first-hand in South Africa on www.southafrica.net. Viewers will also be able to learn more about South Africa’s culture, diversity and friendly people on the website, while booking their own “All-Star Celebrity Apprentice & What’s Your BIG 5?” travel package. “Additionally, one lucky viewer participating in the show’s launch of What’s Your BIG 5? campaign via Visit South Africa on Facebook or @SouthAfrica on Twitter, will win a trip to New York City on May 19th and two VIP tickets for the live finale taping,” South African Tourism announced. “The winner and a guest will also be invited to rub elbows with Mr Trump and the All-Star cast and crew at the exclusive finale after-party. Sweepstakes start on April 21st and end on April 29th; visit www.facebook.com/VisitSouthAfrica for more details.” For more information, visit www.southafrica.net, follow @SouthAfrica on Twitter or like Visit South Africa on Facebook. SAinfo reporterlast_img read more

Prices could make significant moves following today’s report

first_imgShare Facebook Twitter Google + LinkedIn Pinterest After the March 31 Planting Intentions report and Grain Stocks Report are published today the markets could be making significant price moves. Grain producers don’t want to see grain prices drift even more to the downside, away from highs seen in January and February. Following the March 9 monthly USDA Supply and Demand Report, corn and soybeans moved out of their sideways pattern as they reached levels not seen for several months. From March 9 to March 24, corn prices dropped 11 cents, soybeans fell 35 cents, while wheat was down 19 cents.Following the March 9 Supply and Demand Report, the market seemed to be in a void of news headlines that changed, bringing fresh news to the forefront. In the weeks following that report markets seemed to focus almost exclusively on grain supply and production. Demand mattered very little. Weekly grain export loadings and export sales with numbers above the high end of trade expectations provided zero price bounces higher as the numbers were quickly dismissed. Daily, record soybean yields and production in Brazil were on the minds of traders. It is no wonder that last month that USDA raised Brazil’s soybean production to 108 million tons, up 4 million tons from February. Additional increases will likely take place in coming months. It was also no surprise that Brazil’s corn production was increased 5 million tons to 91.5 million tons. It will be important to watch U.S. corn and soybean exports in coming months to see if USDA reduces them due to increasing exports from Brazil.Brazil continues to capture attention when it comes to talk of world grain production. For weeks, reports of fantastic soybean yields continue to be reported. Gone were the long lines of boats which in past years reached wait times of 60 days to queue up for loading. Also, gone was the shifting of boats to be loaded from the U.S. Gulf when Brazil was unable to meet their loading commitments in a timely fashion. That missing shift also meant soybean prices were not rallying due to Brazil’s ability to load boats on a consistent basis. Br-163 in Brazil has often been called the “soybean highway,” as it moves soybeans from the largest producing state, Mato Grosso. This heavily traveled road can often become clogged with thousands of soybean trucks headed north. The trip from farm to port and back will not permit several loads a day. Pack more than just your lunch. Bring your sleeping bag, and be ready to drive for many, many hours — a staggering length of 1,211 miles stretching from Rondonopolis in southern Mato Grosso to shipping ports in Santarem to the north on the Amazon River. That distance is comparable to driving from central Ohio to Denver. When Br-163 in Brazil experienced days of delays due to muddy conditions and thousands of trucks waiting their turn to get through the muddy mess, there was zero response by the markets. Why? Ports in southern Brazil loaded soybeans without a hiccup to the overall Brazil shipping schedule.The market will heavily focus on the March 31 Planting Intentions Report into April and beyond. U.S. corn acres will be down from last year as producers plant near 90 million acres. With U.S. corn yields above trend line levels the past three years, stocks are at record levels. Bottom line, for corn to rally, the U.S. corn yield needs some kind of weather event for the yield to fall below 165 bushels per acre. Such a yield would put corn ending stocks below 1.7 billion bushels. Last year, the U.S. corn yield was 174.6 bushels per acre. Currently 2016-17 US corn ending stocks are 2.32 billion bushels.The question looming large for soybean prices is this: how many acres are planted in the U.S. this spring? It will be record large and near 88.5 million acres or more. If acres exceed that number and summer weather lacks hot and dry conditions, soybean prices could fall below $8 by fall. In addition, U.S. soybean exports could decline an additional 25 million bushels or more in coming months due to increasing exports from Brazil.last_img read more

10 Must-Read Video Editing Articles

first_imgKeeping an eye on the industry and staying refreshed is a great way to improve your video editing game. These must-read video editing articles have something helpful for pros and amateurs alike.Film and video professionals should constantly be devouring movies, commercials, music videos, books, and articles. They should be looking ahead at trends in the medium and looking back at where the medium has been. Media consumption is an important aspect of maintaining a flow of inspiration for your own work. With that in mind, here’s a collection of ten must-read articles for our readers living the video editing life.1. Designing Lower Thirds Like a ProFor video editors who find themselves working on a project that involves generating lower thirds graphics, here’s an article from Shutterstock that covers the basics. The article also covers color selection and typography and how those things impact the message you’re trying to convey. This is a great refresher for pro video editors and a great intro to lower thirds for new editors.2. Professional Video Editing Tips and TechniquesPremiumBeat’s very own Caleb Ward crafted this all-inclusive mega-article about video editing tips and techniques. This article covers just about every professional tip or technique you need to know as a video editor, starting with picking the right software and hardware. It also touches on editing for story, editing language, editing speed, shortcuts, and distribution. By the end of the article, you should have a basic understanding of video editing.3. Common Mistakes That Amateur Editors MakeOver at RocketStock, professional cinematographer, director, and editor Noam Kroll offers a list of common editing mistakes that rookie editors are prone to making in their earliest projects. Heed his advice and avoid the traps associated with cutting too little, overusing transitions, always opening with the master, and editing for dialogue.4. Video Editing Tricks to Increase Your Editing SpeedIncreasing your video editing speed sounds like a great thing — but it’s only great if the work being produced is still high-quality. Mike Wilkinson over at FStoppers knows this all too well. That’s why he wrote this great article that gives readers five tricks for better edits. Some of the tricks he covers: knowing how to use a J cut, cleaning up dialogue, using natural segues, and even adding markers. These tips aren’t mind blowing, but they are essential techniques for anyone wanting to increase their editing speed without losing  quality.5. 10 Video Editing Tips From TEDThis piece from the fine folks of TED gives you a real understanding of how to piece a narrative together. The article takes you step by step through the cutting process and features some great video examples from different TED Talks as a guide. While this breakdown is geared more toward the editing of a TED Talk, there are plenty of basic editing technique examples for video editors.6. Editing Techniques to Make Scenes More DramaticDoes the phrase “dramatic sync tempo decompression” mean anything to you? If not, you’ll find this No Film School article very eye-opening. Read along as Robert Hardy highlights the editing techniques of documentary editor Paddy Bird. 7. Editors Who Broke the SystemPremiumBeat author Michael Maher wrote a great piece on the pioneering female editors who broke the Hollywood system. Their influence is undeniable and their stories are great sources of inspiration for anyone in the world of film and video editing.8. Video Editing OrganizationWe’ve listed plenty of sources for video editing tips and techniques… but what about organization? Staying organized is paramount for video editors. With that in mind, here’s a great Videomaker article from Chris Gates that goes over five essential tips to help video editors stay organized and effective. 9. Improving Your Editing TechniquesLarry Jordan has been offering advice to filmmakers and video editors for years. In this piece, Jordan gives us a solid overview of professional editing techniques. Do yourself a favor and explore all of the embedded links within the article. There’s lots of good stuff in there.10. Steps to Becoming a Hollywood EditorRobert Lanford is a Los Angeles-based editor who has worked on major television shows like The Goldbergs, Decoded, and The Good Wife. In this blog post, Lanford goes over the steps an up-and-coming editor needs to take in order to make it as an editor in Hollywood.Did we miss anything? Seen any good video editing articles lately? Share them in the comments below.last_img read more

Don’t Leave Success to Chance

first_imgYou win new clients and new opportunities one of two ways: intention or accident. Intentionally won deals are how you grow your sales; accidental deals are how you fail to do so.A Series of Happy AccidentsWith a little luck, you can win a new client through a happy accident. Your dream client may find your company online and raise their hand and ask for help at just the right time. One of your existing clients may refer one of their contacts to you after discovering they have a problem you can solve for them. Marketing can churn up a lead that happens to be ripe for your offer, and everything can fall easily into place.But you can’t count on being found by the people you hope to serve. You can’t count on your existing clients bringing up your name to one of their contacts in a conversation about business. Even though marketing has an important role to play, your success belongs to you, and you alone.You cannot build success by hoping for happy accidents. All these happy accidents do is allow some salespeople to hold out hope for more.Intentionally Chasing Down SuccessIf you really want certain results, you can’t leave those results to chance. You have to chase them down. You build success by intentionally taking action on your goals and the outcomes that you need. Success is keeping score, and it knows when you have paid in advance for what you want.If you want to win your dream client’s business, you need to develop a pursuit plan, nurture relationships, and chase down those clients. Applying enough effort and energy against any obstacle long enough, and the obstacle yields. Applying enough hope against any obstacle doesn’t have the same effect.Luck can be a wonderful accident, but it is as fickle as all get out, and not to be trusted with your future. If you want success, in sales or anything else, you are going to have to achieve it intentionally, through massive, focused action. Nothing is guaranteed, but this is as close a sure thing as you will ever have. Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Nowlast_img read more