Implementing a Mobile Strategy as an Independent Publisher

first_imgIn addition, Flash-based advertising will not display correctly on iPhones and iPads and certain javascript functionality can be compromised. Video is another important consideration, as the video itself must be coded to be mobile friendly or potentially your video will not playback properly on certain mobile devices. Many third party providers that deliver video will have smart delivery to ensure that if the agent is mobile, both size and codec, are delivered versus video delivered to a PC.On some site platforms such as WordPress and others, there are plug-ins that can be installed and configured to add custom CSS styling to site content and strip out most everything except for main post entries and simplify the navigation menus for easier mobile browsing. The plug-ins detect the agent and automatically display the mobile style and framework. This makes mobilizing a site a very simple process. For other platforms, more custom CSS and coding strategies may be needed to do a clean mobile conversion. The Design World site was built custom on .NET / C# and in our case presented substantially more work to do a clean mobile version in parallel to the main site development. In this case, we built a stand-alone site (m.designworldonline.com) for mobile content. This also provided more control in cross linking other site content and custom advertising options. On special campaigns or product launches, a mobile microsite is very effective since it is built basically from the ground up to be optimized for mobile devices. The challenge with mobile re-direction is that with devices such as the iPad, directing to a mobile version of your site might be sub optimal, as the real estate and function of a tablet is a much different experience. Fortunately the agent varies slightly on tablet devices and code on a site can direct a tablet browser back to the main site, or even another custom coded site specifically for tablets.App Versus Site?There are multiple versions of your Web site to accommodate mobile users and smartphone applications bring up even more considerations. With Design World Magazine and network of over 25 Web sites, we decided an app would be an excellent way to aggregate select content from across many sources. In early 2010 we surveyed our audience and BlackBerry devices came back at the top of use list, so the decision was made to start there first. We then contracted with a developer that ended in a compete failure based in large part on the complexity in app creation for RIM devices. The proliferation of different RIM devices and different programming requirements for the devices convoluted our efforts. In addition, the developer indicated they could program for Apple iOS and the Android platform, so there was some level of distraction.From our first setback, we took a quick look at the market and decided to hit the iPad / iPhone first. When we started we did not anticipate how high the iPad consumption would be, but then no one did. We also decided to do a + App, meaning it would run native for both iPad and iPhone. In the end, our early mistake proved to be a good decision and enabled us to make the right bet with the iPad app development project. With the Design World + App we decided on a third party (Mutual Mobile) team as we lacked the appropriate coding experience internally and Apple has a fair amount of requirements on optimizing applications for audio and video streaming over cellular networks, functionality. Internally we have enough software development expertise to manage the process, but this too can be challenging in writing the specification and keeping features locked in a schedule. Otherwise, feature creep will kill deadlines and budget.While managing our iPad app, we also decided to build our own app for our community site, EngineeringExchange.com. The platform for this site uses a public API (application programming interface), so data can be passed to and from the site via the API. In conjunction with another SaaS site, we were able to spin up a lightweight App for the iPhone using the EngineeringExchange API along with feeds to form the site around blog posts, forums and video. We were able to give members the ability to log into their accounts, update their status and blog post from their iPhones. It took three submissions to the App store to get approved, thereby validating our decision to use an experienced third party on the iPad App. However, we were able to mitigate a rather large expense while continually build a better user experience and capture some intellectual capital. To contrast, the Engineering Exchange App took a total of two months, a fair amount of fixed overhead and a minimum monthly fee to launch and maintain. This also based on having the API and many RSS feeds ready to roll into the app to use as the conduit for data transfer. The Design World + App took over seven months to develop, lots of project management time and so far over $25,000. What’s Next For now, we are on the sidelines with Microsoft. Android is an important player, but code developed for the iPad is not very portable to Android ‘Honeycomb’ apps. The notion of HTML5 may alleviate some issues, but its hard to see convergence anytime soon. HTML5 promises the idea of “develop once, distribute to many” and HTML5 has very media rich features to produce app-like native performance from a Web-based protocol. Apps, however, are firmly entrenched and offer performance advantages, offline advantages and act as a kind of ‘pay-wall’ (for paid apps) that a lot of publishers are seeking.Including a clean, mobile-friendly version of your Web site and smart re-direction based on agent is the overall foundation of any mobile strategy. Looking at applications across various platforms if they fit your business model is essential as the technology is moving fast on this front. Finally, if print is still part of your mix, utilizing QR codes can bridge print to online in an efficient way. Marshall Matheson is SVP of online media at WTWH Media. Mobile advertising in the United States by several estimates will reach a total of $5 billion in 2015. While a large share goes to b-to-c publishers, the trend represents opportunity for b-to-b publishers as well. With all the potential (and potential for confusion) here are a few tips on implementing a mobile strategy, especially if your just now evaluating your mobile plan. Mobilizing your Web SitesOne of the first areas to address with your mobile strategy is with your current Web site. Depending on your site platform(s) and content, this process is relatively simple. As a visitor arrives on your site, you can install code that reads the agent of the visitor. The agent is basically which Web browser, spider or otherwise is hitting the site. If the agent is a Web browser associated with a mobile device, a re-direct to mobile content can be implemented. While the Web browsers on smart phones continue to get better, the real estate presents the limiting factor. So while on the iPhone a standard Web site may look good, browsing, clicking and zooming can present challenges. last_img read more

STATE REP RACE Mark Kratman To Hold Campaign Kickoff Party On June 28

first_imgTEWKSBURY, MA — The Committee to Elect Mark Kratman State Representative is holding a Campaign “Kickoff” Party on Thursday, June 28, 2018, from 6pm to 10pm, at the Tewksbury Country Club’s Andrea’s Room (1880 Main Street).For more information on this fundraiser and other Kratman campaign news, visit Mark Kratman for State Representative on Facebook.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedSTATE REP RACE: Massachusetts AFL-CIO Endorses Mark KratmanIn “Government”STATE REP RACE: Mark Kratman Holds Successful Campaign Rally, Ready To Fight For Wilmington & Tewksbury At State HouseIn “Government”CAMPAIGN FINANCE: Mark Kratman Raises More Money From Donors Than His 4 Primary Opponents COMBINEDIn “Government”last_img read more

After Mahesh Vithika fights with Punarnavi Varun takes Navis side in Bigg

first_imgVithika Sheru’s argument with Bigg Boss Telugu 3Screenshot of hotstar videoAfter Mahesh Vitta, Vithika Sheru was seen having a heated argument with Punarnavi Bhupalam in Bigg Boss Telugu 3 on Tuesday. But her husband Varun Sandesh took Navi’s side and said that his wife was at fault.As the July 30th episode of Bigg Boss Telugu 3 began, Vithika and Punarnavi were seen having a difference of opinion over giving Sreemukhi a responsibility. Later in the day, Bigg Boss informed that the gas and water supply was cut as a part of the luxury budget task and the housemates have to keep cycling 3 bicycles in the garden area to get continuous supply to the house. Everyone tried their best in the task.In the middle of the task, Punarnavi asked Vithika to take part in the task to which Vithika replied that she prepared 35 to 40 dosas for the inmates and others taking part in the task voluntarily. But Punarnavi’s reply irked Vithika, who yelled at her. To this, Varun took Navi’s side and cross-questioned his wife. Have your say in the pollVote: Who among these 8 contestants should be eliminated from Bigg Boss Telugu 3 in week 2? 1. Vithika Sheru 18.4% 2. Sreemukhi 17.89% 3. Mahesh Vitta 15.59% 4. Jaffar Babu 12.21% 5. Himaja Reddy 10% 6. Varun Sandesh 9.46% 7. Punarnavi Bhupalam 8.78% 8. Rahul Sipligunj 7.67% This lead to an argument between all the three. Vithika burst into tears and walks away when her husband continued to support Punarnavi. Ravi, Rohini and others tried to console her. Finally, Varun tries to convince the issue to Vithika in the restroom. The two sorted out their differences and apologized to each other.When the couple entered the house of Bigg Boss Telugu 3, many viewers feared that they should not have come together on the show. Their decision might lead to creating differences between the two and lead to divorce. After seeing the drama on Tuesday, some of them felt that the couple is slowly heading towards splitting. Here is what they have to say about this whole episode.•✨♡Arshi Stuck♡✨• @YouMeRabbaVe VR @imrvishnu #vithika ‍♂️  irritated a lot in today episode… didn’t understand whether she suffering with stomach pain or head ache  … not sure whether she knows   #BiggBossTelugu3 Sreemukhi is wayyyy better than Punarnavi. Punarnavi aa nasa enti thali. Vithika vanta chesindi ga. It is team wrk n if not today, she will do it tomm. Big deal. Eeme ki task artam kaaka andarni nasa pertundi  #BiggBossTelugu3 Vitika simple issue ni serious ga teesukuntadi and normal ga cheppedi kuda chala harsh ga convey chestadi. Short temper and loud mouth. #BiggBossTelugu3 I agree with her point. But punarnavi didn’t say it rudely no. She has to take it easy. She could have said the same thing normally without shouting. The way she responds to an issue is not good. She takes everything as an attack on her. #BiggBossTelugu3 Vitika got pissed with punarnavi. Navi got upset. Varun tried to calm them down. Vitika shouted again.. Even though her points are valid.. Varun supported navi because she was ‘shouting’ and he doesn’t want his wife to screw up her relationship with her friend. #BiggBossTelugu3 She is not the only one who cooked Ashu Reddy also helped if u see properly. Unadhi 15 members each 2 dosa Total 30.then she hardly made 15 to 20 dosa and she is saying 35 to 40 ❓❓ they limited luxury budget too BiggBossTeluguFan @BiggBossTelugu2 Why #VithikaSheru keep on checking cameras while she talks??? She is definitely big irritating woman in the house #BiggBoss3Telugu #BiggBossTeluguSeason3 #BiggBossTelugu3 @StarMaa Episode10: #VarunSandesh is an active volcano who doesn’t know when he will explode on his wife. Clearly not showing his anger because of cameras.#biggbosstelugu3 @StarMaa #BiggBossTelugu3 #VithikaSheru BiggBossTelugu3 @TeluguBiggBoss3 #BiggBossTelugu3 Don’t see logic in pple’s voting if U R not vting for vithika for ystday’s over drama then same logic shd be applied on punarnavi as well. She instigated her basing on the fact that she didnt participate in cycle task with out considering her effort in kitchen.. TeluguBiggBoss @RealMeSunny Sandhya @Sandhyaa1996 The writer @ThewriterVS I don’t think so.. Wife tho issues quite common. ayina aa godava ninna ne sorry cheppukoni idaru cool ayyaru. ippudu godava vere la anipistundi. #BiggBossTelugu3 I support vithika in today’s episode.she cooked..punarnvi pointing her was not fair.there is no point if everyone starts fightng to be on cycle..punarnavi is being overconfident n showing her real self.rahul simplignj is in love it seems, blindly supportng her #BiggBossTelugu3 I am sure punarnvi will take all the praises to her head..today we saw her attitude while speaking to vithika and shivjyoti..ppl callng her mature shud w8 n see how she changes..just don’t fall for her looks.outer beauty need not make a persn beautiful frm inside #BiggBossTelugu3 #BiggBoss3Telugu #BiggBossTelugu3  #Telugubiggboss3 Looks like punarnavi wantedly locking horns with Vithika for some reason, nd Vthika is exactly getting trapped in Punarnavi’s scheme of whatever it is. Vthika is definitely getting into bad books for not controlling her emotions Visa Sriram @visasriram Today’s drama provided as per the script by Vithika Sheru, the drama queen of #BiggBossTelugu3. Varun has patience which comes with being with a woman like Vithika, no doubt, but I guess he needs to take a stand for himself in the #BiggBossTelugu3 house, unless it’s a plan (looks like it) by the couple. People know Varun more than Vithika. He needs the win more than her. Sammakka.Saarakka @SSaarakka It’s time for #VithikaSheru to exit the house. 1. She is gossiping 2. Just want to make big scene for small things (last with week #Mahesh and this week with #punarnavi)  3. #Varun would play better without her. This video an example of her drama! #BiggBossTelugu3 biggbosstelugu3 @biggbosstelugu9 Hari Krishna @Krishna19Hari Lalitha @Lalitha12618607 Aruna vedula karra @Arunaved272 I think Vithika is Right Cooking is not an easy thing.it exhausts our body and it requires atleast 15 mins to recover from that stress.what is Navi is doing in house actually.never seen her doing any work. another Sunayana without tanish #BiggBossTelugu3 She’s not mad on Navi. She’s mad on his Hus for supporting navi instead of her.its every wife’s nature around the world. No women on earth like this thing even though it’s her mistake. #BiggBossTelugu3 strategic move by vithika and varun… to gain screen space and image. Last week screen space for Issue with mahesh, this week screen space for remainding the task… by navi… punarnavi most deserved candidate for final..5last_img read more

Two BNP leaders picked up by plainclothesmen

first_imgJashore district BNP general secretary Syed Sabbarul Haque Sabu and Jashore city BNP president Maruful IslamTwo local leaders of Bangladesh Nationalist Party in Jashore have been picked up by a team of plainclothes police on Thursday evening, alleged Jashore BNP while police has denied the allegation.They are Jashore district BNP general secretary Syed Sabbarul Haque Sabu and Jashore city BNP president Maruful Islam.One of the witnesses, district Juba Dal president Tamal Ahmed told the media that the incident occurred while the two leaders were distributing food among destitute people in front of the Zila School on Bangabandhu Sheikh Mujibur Rahman Road.A team of plainclothes police, in cars and on motorcycles, picked the leaders at around 5:45pm, Tamal added.The general secretary of Jashore city BNP Munir Ahmed Siddiqui said, ‘Saberul Haque and Maruful Islam were on bail. Yet the DB police have arrested them.”Munir Ahmed said, “It is very sad that police has arrested the leaders from such a non-violent program before Eid.”Asked officer-in-charge (OC) Md Moniruzzaman said, “no team of Jashore DB police has picked any BNP leaders.”Jashore Kotwali police station OC Abdul Bashar said he did not know anything about whether or not any BNP leaders were arrested.last_img read more

Astronomers observe outburst of comet 15PFinlay

first_img 15P/Finlay, discovered by William Henry Finlay in 1886, is a short-period comet with an orbital year of 6.5 years and a semi-major axis of nearly 3.5 AU. Its effective radius is estimated to be about 900 meters. The comet’s perihelion passage in December 2014 at one AU from the sun was an excellent opportunity for astronomers to study its activity. When 15P/Finlay experienced an outburst on Dec. 16, 2014, Ishiguro and his team decided to commence a three-month observational campaign of this comet with the aim of deepening the understanding of cometary outbursts. For this purpose, they employed six ground-based telescopes that are part of the Optical and Infrared Synergetic Telescopes for Education and Research (OISTER) inter-university observation network. Their efforts were fruitful and resulted in recording another outburst on January 15, 2015.”We conducted an observation of the comet after the first outburst and subsequently witnessed another outburst on 2015 January 15.6–15.7,” the researchers wrote in the paper.The imagery taken by the team revealed a dramatic change in the comet’s activity, starting with the picture acquired on January 16. The images show that the inner coma brightened on this day and dust ejecta appeared soon; afterward, they were stretched toward the anti-solar direction.The astronomers also found that the appearance of the dust cloud on January 23 is similar to the image taken on December 23, in which the comet was enclosed by a widely expanded envelope. According to the team, this envelope dimmed quickly, leaving behind a near-nuclear dust cloud similar to that from the pre-second outburst.The researchers estimated that during the January 15 outburst, gas consisting mostly of C2 and CN expanded at a speed of about 1,110 km s−1, which is slightly faster than the speeds of other comets at about 1 AU from the sun.”The excess in speed can be explained by the large distance from the nucleus (about 100 million km), where the gas flow velocity continues to increase,” the paper reads.The study also reveals that during the blast, the dust ejecta accelerated up to a speed of 570 km s−1, which is comparable to the ejection speeds of two other outbursts similar comets. “These consistent speeds would have resulted in the similar appearances of these outburst ejecta,” the team noted.The total mass of dust ejecta was calculated to be between 100,000 and one million metric tons.Finally, based on their own observations complemented by previous studies on the nature of cometary outbursts, the scientists concluded that such turbulent events of 15P/Finlay and similar comets occur more than 1.5 times a year and inject dust particles into interplanetary space at a rate of approximately 10 kg s−1 or more. © 2016 Phys.org Citation: Astronomers observe outburst of comet 15P/Finlay (2016, September 7) retrieved 18 August 2019 from https://phys.org/news/2016-09-astronomers-outburst-comet-15pfinlay.html (Phys.org)—A Jupiter-family comet, designated 15P/Finlay, has experienced two large-scale outbursts during its perihelion passage at the end of 2014 and the start of 2015. The latter was observed by a team of astronomers, led by Masateru Ishiguro of the Seoul National University in South Korea, offering a rare glimpse into the physical properties of cometary nuclei. The results of these observations are published Sept. 3 on the arXiv pre-print server. Journal information: arXiv Time-series false color images of 15P taken with RC–band (wavelength 0.64 µm) from (a) UT 2014 December 23 to (f) UT 2015 February 18. The FOV of each panel is 11.6′× 8.0′. All images have standard orientation in the sky, that is, north is up and east is to the left. The anti-solar vectors (r−⊙) and the negative heliocentric velocity vectors (−v) are indicated by arrows. A dozen point–like sources appeared in (p) were not erased by a star subtraction technique because of the short duration of exposures. Credit: Ishiguro et al., 2016.center_img Scientists investigate change in activity of comet 17P/Holmes Explore further More information: 2014-2015 Multiple Outbursts of 15P/Finlay, arXiv:1609.00792 [astro-ph.EP] arxiv.org/abs/1609.00792AbstractMultiple outbursts of a Jupiter-family comet, 15P/Finlay, occurred from late 2014 to early 2015. We conducted an observation of the comet after the first outburst and subsequently witnessed another outburst on 2015 January 15.6-15.7. The gas, consisting mostly of C2 and CN, and dust particles expanded at speeds of 1,110 +/- 180 m/s and 570 +/- 40 m/s at a heliocentric distance of 1.0 AU. We estimated the maximum ratio of solar radiation pressure with respect to the solar gravity beta_max = 1.6 +/- 0.2, which is consistent with porous dust particles composed of silicates and organics. We found that 10^8-10^9 kg of dust particles (assumed to be 0.3 micron – 1 mm) were ejected through each outburst. Although the total mass is three orders of magnitude smaller than that of the 17P/Holmes event observed in 2007, the kinetic energy per unit mass (104 J/kg) is equivalent to the estimated values of 17P/Holmes and 332P/2010 V1 (Ikeya-Murakami), suggesting that the outbursts were caused by a similar physical mechanism. From a survey of cometary outbursts on the basis of voluntary reports, we conjecture that 15P/Finlay-class outbursts occur >1.5 times annually and inject dust particles from Jupiter-family comets and Encke-type comets into interplanetary space at a rate of ~10 kg/s or more. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.last_img read more