Riders saving lives in Lesotho

first_imgThe Lesotho branch of Riders for Health operates in some of the most rugged terrain in Africa. (Image: Riders for Health) MEDIA CONTACTS • Matthew HannCommunications, Riders for Health+44 1604 889 570RELATED ARTICLES • Garden of Hope for HIV/Aids• Bold new HIV/Aids plan for SA • Lennox sings for HIV/Aids • Ridding Africa of HIV in ten yearsJanine ErasmusRiders for Health, the motorbike-based charity arm of the MotoGP racing championship, is inviting its supporters to take part in an inspirational ride through Lesotho, where they will help raise funds for the organisation and experience its work first-hand.Experience Africa is touted as “an adventure for the heart and mind”. It was launched at the International Motorcycle and Scooter Show in November 2009 by Riders co-founder and multiple MotoGP champion Randy Mamola, and takes to the road in October 2010.The eight-day trip can accommodate a limited number of riders. Details are expected imminently, and interested off-road biking fanatics are encouraged to email experienceafrica@riders.org to make sure they don’t miss out on any announcements.Mamola has already ridden the route, which encompasses some of the famous Roof of Africa rally’s roads, and confessed to being overwhelmed by the experience.“I have had the most incredible 10 days riding in the wonderful country of Lesotho,” he said at the launch. “The Riders for Health Experience Africa ride is sure to be a life-changing experience.”The NGO’s country director Mahali Hlasa, the Riders’ first female trainer, will chaperone the adventuresome group.Experience Africa participants, who pay £5 000 (R58 819) upfront, are assured that £2 000 (R23 525) of that sum will go directly to the Riders initiative. Flights, accommodation, motorbikes, meals, and mechanical and medical support are covered by the remainder. A valid motorbike licence is a prerequisite.They will ride through the mountainous country to raise funds and awareness of the organisation’s ongoing work, and will also be able to get a personal glimpse into the outreach projects already underway.They can expect to interact with health workers in the country, riding with them to isolated areas and experiencing how reliable transport has transformed their jobs. They will also visit clinics and communities and see how the treatment of HIV/Aids and tuberculosis is accelerating because of increased accessibility to medicines and education.Riding to save livesRiders for Health is the official charity of the Grand Prix motorbike championship, or MotoGP. The organisation operates in Gambia, Zimbabwe, Nigeria, Kenya, Tanzania and Lesotho, with projects completed in Ghana, Democratic Republic of Congo and Uganda. Its patron is HRH The Princess Royal.Lesotho is in particularly dire need of the Riders’ assistance. The tiny kingdom lies among the soaring peaks of the Drakensberg and Maluti mountains, and this harsh terrain is often difficult to navigate with conventional vehicles. Even those with four-wheel drives can struggle.Lesotho is the only country on earth whose entire altitude lies over 1 000m above sea level. Its lowest point is at the junction of the Orange and Makhaleng Rivers at 1 400m, and its highest is the Thabana Ntlenyana peak at 3 482m. More than 80% of the country lies higher than 1 800m.The kingdom has been hard hit by the global HIV/Aids epidemic. About 25% of the adult population is thought to be HIV-positive, according to international Aids charity Avert.This is where the Riders’ work is so crucial. People living in more remote areas have to make their own way to reach basic facilities such as shops and clinics – sometimes trudging for hours and in freezing temperatures.Using motorbikes to navigate tricky terrain, Riders for Health brings care to communities that otherwise might have no help at all. Working hand in hand with the Ministry of Health and related bodies, the organisation enables health workers to easily reach their patients, and also transports medical samples to laboratories for testing and diagnosis.Mobilising the biker communityThe organisation was born out of the concern and interest of a group of people working on the MotoGP circuit in the 1980s. Some of them, including Mamola, visited Lesotho in the late 1980s and were dismayed to see the many broken-down cars that could not be fixed because of lack of expertise.The group decided to take action by developing innovative ways of managing vehicles in difficult conditions, and at the same time began mobilising support for a new transport initiative that would minimise the toll taken by rough terrain on less hardy vehicles.The international motorbike community responded enthusiastically and continues to give prominence to the scheme at events such as the British Grand Prix and the annual Riders/MotoGP Day of Champions.The first national programme was run in Lesotho in 1991, followed three years later by another in Zimbabwe. The organisation is based in the UK but has branches in a number of European countries as well.last_img read more

10 Ways to Say ‘Thank You’ to a Family Caregiver

first_imgWhat are other ways to say “thank you” to a family caregiver? Let us know in the comments! This MFLN-Military Caregiving concentration blog post was published on November 4, 2016. November is Family Caregiver Appreciation month. In appreciation of all family caregivers we would like to share with you 10 ways you can show your appreciation.center_img 1. Ask if there is something specific you can do for the caregiver. Often when we ask a caregiver, “What can I do to help you?,” there are so many things that come to mind. If you make a request to help with a specific task, the caregiver may be more likely to accept your help, without adding additional stress. Examples of specific tasks that you can ask caregivers to help them with might include: picking up dry cleaning, getting the car washed, clean house or fixing a meal.2. Raise awareness within your community.Unless you personally know a family caregiver; caregiving in general may not always cross your mind. You can raise awareness about family caregivers within your community by working with your city council or county commissioners to get them to issue a local proclamation to honor and recognizing caregivers in the community, similar to the national Presidential Proclamation.3. Shorten the caregiver ‘to-do’ list.Family caregivers can get bogged down trying to keep up with everything around the house while also caring for their loved one. Take something off of their ‘to-do’ list. Mow the lawn, shovel snow, or go to the grocery store. If you are not near enough to do this yourself, hire a service to help out on a regular basis.4. Offer compassion by spending quality one-on-one time with the caregiver.Many family caregivers can become isolated from friends and family while caring for their loved one. Be available to the caregiver and make sure they understand that you are there as a support system. Talk to them, let them vent their frustrations, worries and fears, while offering compassion and understanding.5. Send a little ‘Thank You.’Send the caregiver a little token of your appreciation. For example, you could show you care by sending a hand-written thank you note, flowers, a gift certificate to their favorite coffee shop or spa. The item of gratitude doesn’t have to be big to be meaningful.6. Bring the ‘get away’ to the caregiver.Sometimes caregivers need to get away for their own health, but may not feel comfortable leaving their loved ones. Bring the “get away” to them. Pick up a meal from the caregiver’s favorite restaurant. Rent a new movie they would like to watch and bring snacks for a movie night.7. Offer to take the caregiver’s children to different events.For many caregivers, they are not only responsible for their loved one, but other members of their family, such as children or aging parents. Offer to take their children to soccer practice, birthday parties or school events. If they are caring for aging family members, offer to take their loved one to doctor appointments.8. Prepare freezer meals for the caregiver. Make dinner an easier task for the family caregiver by preparing freezer meals with instructions on how to reheat. Be sure to talk to the family caregiver before putting these meals together to ensure that the meals are meeting dietary restrictions and are something that they will actually eat. Consider making the freezer meals small enough to fit in their freezer and appropriate serving sizes for their family.9. Offer to stay with the care-recipient.Although there are respite services available to family caregivers, often times caregivers are weary to have someone they are not familiar with care for their loved one. Offer to stay with the care-recipient so that the caregiver can have a night off or a weekend away.10. Stay in touch.The simplest way to say thank you to a family caregiver is to actually say “thank you” and to stay in touch with them. Check in regularly and see how things are going.last_img read more

F1: Strong finishes keep Akhil Khushlani gunning for bigger goals

first_imgOne year is a long time in any sport and staying away from the track for the same period doesn’t bode well for anyone who hopes to make it big in the world of motor racing.But confidence can make anything possible and it is exactly the reason why Akhil Khushlani ended up on the podium in the 10th round of the JK Racing Asia Series at Silverstone last weekend.After a long lay-off, Khushlani arrived at the British track with little practice but after not-so-impressive performances in practice and qualifying, the US Formula Project driver stunned everyone with a second-place finish.”I was completely off track for close to one year. But when I arrived in Silverstone, I was pretty confident as I had done testing on simulators at home,” Khushlani told Mail Today.”The only thing I was nervous about was the track as this was the first time I was racing at the Silverstone circuit. I planned my whole race differently and wanted to put my car amongst the top 3 in practice and qualifying, which didn’t happen. But I did well to finish second in the race,” the 22-year-old added.The next round of events for the JK Racing Asia series are at the Buddh International Circuit (BIC) in Greater Noida in October.For Khushlani, taking up motorsports wasn’t a difficult choice as his father was a bike racer.Khushlani was introduced to karting at the age of nine and the results started coming soon. In 2005, he became the first Asian to finish in the top five at the World Karting Championships.After seven years of karting, Khushlani graduated to the Formula BMW series and drove with distinction for Team Euorasia before he began racing in the JK Racing Asia series.Khushlani, an Ayrton Seena fan, hopes to take further strides in his motor racing career but understands that a lot depends on the sponsorship he can garner for himself.”JK Tyre has been supporting me for quite some time. I plan to move ahead in my motor racing career and for now, I am taking everything step by step.”Getting ahead from here – it all depends on the budget. I’ll wait for this season to get over and may be after November, take a call on my career.”advertisementlast_img read more

NYC Results – Day Three

first_img18’s Boys kicked of the third day of games at 8am to decide places in the finals series.Cobras disposed of Northern Territory 10-0. 12th seed Western Tigers kept the Eagles to a 7-7 draw. North Queensland produced the upset of the round, beating 10th seed the Suns 12-0. 14th place Tasmania also did well to keep the 5th seed ACT to a 3-3 draw.The 18’s Girls were the second division to play their final round of games, at 9am. 19th seed South Australia narrowly lost to 7th seed Scorpions, 5-4. ACT did similar, just losing 4-2 to the Suns, a team seeded 12 places above them. Northern Territory beat NSWCIS 8-5 in an upset.The 1st seeded Suns easily beat the Cyclones 10-0 in the 20’s Girls final round. 6th seeds the Mets easily beat the 3rd seeded Sharks, winning 7-1. The Hornets did well to beat the 4th seed Eagles, winning 5-1. The other results in this round were predictable, with Tigers beating Victoria and the Cobras beating the Sunshine Coast.In the 20’s Boys, 9th seeded Sunshine Coast drew with the 1st seeded Mets with the Sharks just overcoming the Hornets, 9-8. Suns beat the Eagles, 8-2 and the Cyclones beat Victoria 6-4. ACT and Cobras fought out a tough match, with Cobras winning 10-9.In the first round of finals, the 18’s Boys, 1st seed the Mets were beaten by NSWCCC, 6-3. NSWCHS were too good for NSWCIS, winning 4 touchdowns to 1. Due to their strong wins, CCC will play CHS in semi final two at 9am Saturday morning in a battle of the NSW schools. QSST overcame the Sharks, 5-2 to progress to the finals while the 16th seeded Cyclones knocked Sunshine Coast out of the running, 13-5. The Cyclones, the surprise packet of the 18’s boys, will now play QSST at 9am in their bid to make the Grand Final. In the 18’s Girls, QSST put out their finals warning, beating 12th seed Central Queensland 9-1. Sharks were too good against Sunshine Coast, winning 5-0. QSST and the Sharks will now face off for their shot at the title, playing their Semi Final at 8am. NSWCCC showed no mercy against Northern Territory, putting on 15 touchdowns and only letting in 3. Despite the difference in rankings, the Eagles put up a good fight against NSWCHS, losing 6-3. Like in the Boys 18’s, the Girls semi final number 2 will be NSWCCC V NSWCHS.In the 20’s Boys, the Cobras proved too strong for the Hornets, winning 8-5. The Cobras will now play the Sharks in Semi Final One at 8am. ACT beat the 2nd seeded Suns, winning 8-7 and has set up a show down against the 1st seed Mets in Semi Final One also at 8am.In the 20’s Girls, the Mets were too good for Hornets, winning 9-4. They have now set up a play off against the 1st seeded Suns, to be played at 9am. The Sharks beat the Tigers 5-2 to book a spot in the Semi Finals against the Cobras also at 9am.last_img read more

21 days agoEverton boss Marco Silva: Real football fans understand situation

first_imgAbout the authorPaul VegasShare the loveHave your say Everton boss Marco Silva: Real football fans understand situationby Paul Vegas21 days agoSend to a friendShare the loveEverton boss Marco Silva says their “real football fans” will understand their slow start to the season.Silva accepts he as manager will inevitably face the fury of fans who want to see instant results.“This will never change, in football, the manager will always be the person who is in front,” he said. “That is something natural.“Those who understand football really, look to the situation and understand what has happened. What we did or not (in the summer) we cannot change anything now. We believe in them, so let’s support them.” last_img read more

Beside The Points For Monday Jan 22 2018

See more NBA predictions NBA Things That Caught My EyeDarkest timeline!The Philadelphia Eagles will play the New England Patriots in Super Bowl 52, and New England is the slight favorite: Our Elo model gives them a 58 percent chance of winning the game and Tom Brady winning a sixth ring. The Patriots had an 18 percent chance of winning the Super Bowl at the start of the season, a figure which rose to 31 percent by the start of the playoffs. [FiveThirtyEight, ESPN]Guilty monster hears impact statementsLarry Nassar, who pleaded guilty to multiple counts of criminal sexual conduct and federal child pornography charges related to his capacity as the U.S. Gymnastics team doctor, has heard pre-sentencing from over 100 of his victims speaking out about the impact his molestation had on their lives. Still, with other topics dominating headlines, major cable networks haven’t been devoting time to the explosive story of the serial molester who worked inside the U.S. Gymnastics team for years. [Media Matters]Vikings doomed by a strength, againPrior to the Minnesota Vikings game against Philadelphia, Kyle Wagner wrote that the Vikings had historically always been doomed by that which was their perceived strength. Incidentally, the all-time third down defense which allowed third downs to be converted to first downs only 25.2 percent of the time — league best since 1991 — choked in the match against Philly, with the Eagles converting 10 of 14 thirds into firsts. [FiveThirtyEight]Try out our interactive, Which World Cup Team Should You Root For?A massive “neutral” contingent at the Olympics this yearRussia was banned from the Pyeongchang games, but Olympic Athletes from Russia were not, though they will compete under a neutral banner. An IOC panel has excluded 111 of 500 Russian athletes put forward, but of the 389 remaining competitors the neutral squad could be up to 200 Olympians, which is only a few less than the 214 who competed for Russia at Sochi. [Inside The Games]Surely Foles will also be perfect in the Super Bowl, of course.In the second half of his win against national sweethearts the Minnesota Vikings, Nick Foles had a perfect passer rating of 158.3 and a perfect QBR of 99.9. Certainly he can replicate that feat reliably to pull off the win against New England in two weeks. [Bill Barnwell]Make sure to try your hand at our fun NFL game: Can you beat the FiveThirtyEight predictions?Big Number29,993That’s how many points LeBron James has scored in his career, and with only seven points to go until 30,000 and a game against the Spurs Tuesday, he’s nearly a lock to become the fastest NBA player to score 30,000. LeBron has scored 10 or more points in his past 836 games, so I’d say it’s likelier than not, you know? [ESPN]Leaks from Slack, Sunday Night: sara.zieglerLOL, Vikings.gfoster:Super Bowl 52 may go down as the worst ever.tchow:Amazinggfoster:Line? Pats -8.5?neil:-5.5colleen:hahaha no one is going to like this super bowlPredictions NFL All newsletters See more NFL predictions Oh, and don’t forgetScrew the Empire State Building have just a little pride you citywide embarrassment. We’re launching a sports newsletter. 🏆  Join the squad. Subscribe read more

Analyzing the Rose Bowls burning questions

1. How will quarterback Terrelle Pryor be used, and how effective will he be?The better question might be, will he have an opportunity to?Pryor fought through an ankle injury for the majority of the second half of the season, and coach Jim Tressel compensated for his hampered mobility by calling more rushing plays. Pryor attempted 17 passes in each of Ohio State’s last three games, victories over Penn State, Iowa and Michigan. In those contests, the Bucks ran the ball 49, 51 and 53 times, respectively.Now, Pryor revealed that he has been suffering through a torn ligament in his knee, though both he and Tressel have firmly maintained that the injury won’t limit him Friday.“He’s very healthy,” Tressel told the media Thursday. “He can move around very, very well.”Centering on the ground game certainly benefitted the Buckeye offense, however. The team rushed for at least 225 yards in each of its last five contests, all wins. Pryor, who threw just four interceptions during his freshman campaign, tossed nine in the first eight games this season.But ever since the Bucks reverted to a run-heavy attack, Pryor has committed just one turnover in four contests.Pryor has apparently cleaned up his mechanics after a sloppy start to the season, with help from a dependable rushing attack. Whether or not he will be asked to carry more of the offensive burden lies within Tressel’s trust of his progressing quarterback.2. Can the Buckeyes slow down an up-tempo Oregon offense?The Ducks posted 37.7 points per game during the regular season, even after being limited to eight points in a season-opening loss at Boise State.While the Buckeyes tend to methodically inch toward the end zone, the Ducks rarely waste any time putting points on the board.In its 47-20 victory over USC on Oct. 31, Oregon recorded three drives covering 80 or more yards. Each series resulted in a touchdown, and each lasted fewer than three minutes.When the Ducks piled up 42 points in a Nov. 7 loss to Stanford, they continuously struck immediately. Oregon scored a touchdown at the end of a 93-yard drive that lasted just one minute and 16 seconds. The Ducks scored five touchdowns following that lengthy drive, the five drives lasting eight seconds, two minutes and 43 seconds, one minute and 46 seconds, two minutes and 43 seconds and 52 seconds, respectively. That’s six touchdowns in eight minutes and 59 seconds. In the longest of the six drives, which persisted for two minutes and 43 seconds, the Ducks squeezed in 12 plays.Clearly, the Oregon offense moves rapidly and effectively.Still, Tressel believes that if necessary, Oregon could sustain a lengthy drive just as successfully.“All you have to do is go back to their last game [against Oregon State], and they needed to keep the ball for five or six minutes,” Tressel said. “They can possess the ball if they’d like. And in that case, the game ended where I don’t think Oregon State got another chance with the ball.” 3. Will Ohio State suffer from the absences of Ray Small, Duron Carter and Rob Rose?“We are definitely going to miss them,” receiver DeVier Posey said. “But we still have a game. I love those guys to death, I miss them on the trip, but we still have to play.”The trio were suspended for the Rose Bowly. Small and Carter, the team’s No. 3 and No. 4 receivers, respectively, during the regular season, only combined for 28 catches. In their place, Lamaar Thomas and Taurian Washington, both frustrated about their lack of playing time, will see the field.“They got an opportunity now and they’ll show up,” Pryor said about his new set of weapons on offense. “They’ll catch the ball.”Along the defensive line, the Buckeyes have plenty of bodies to rotate in to replace Rose’s production. Defensive tackle Dexter Larimore will return from a knee injury, and defensive coordinator Jim Heacock can substitute a number of players at the end position, where Rose typically lines up.“We got [Defensive lineman] Garrett [Goebel] stepping up and Johnny [John Simon] is playing a little end,” senior defensive end Lawrence Wilson said. “We got guys stepping up and filling in [Rose’s] place. We should be fine at the end spot.” read more

BAHAMAS International Womens Day recognizes women in rural communities

first_imgFacebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsApp#Bahamas, March 7, 2018 – Nassau -The Bahamas will focus on women and girls who live in the remote areas of the archipelago, namely the Family Island Communities, in celebration of International Women’s Day, March 8, 2018.The Minister of Social Services and Urban Development, the Hon. Lanisha Rolle, encouraged Bahamians to assist and support women in strengthening their communities, to help to build families and country. Related Items: She said women in rural communities have endured devastating damages as a result of natural disasters, low employment opportunities, limited weekly air and sea travel to and from islands and more.“Despite these challenges, the women in these communities have been resilient and strong. Many of them have managed to eke out a livelihood through sheer grit and determination, using the natural resources around them to become skilled in straw craft, farming, fishing and making preservatives.  As a result, they have been able to sustain their families and remain in their communities,” she said. Minister Rolle saluted the women of the Family Islands, The Bahamas and around the world.A Women’s Forum on Thursday, March 8 at Harry C. Moore Auditorium will address the topic, “Challenges and Opportunities in Achieving Gender Equality and Empowerment of Rural Women and Girls.” A special video documentary showcasing the determination of women and girls in rural communities in The Bahamas and sponsored by the Department of Gender and Family Affairs will be aired on ZNS TV.By: Kathryn Campbell (BIS)Photo captions:Header: The Hon. Lanisha Rolle, Minister of Social Services and Urban Development, speaks about International Women’s Day 2018 (far right); Emma Foulkes, Deputy Permanent Secretary (centre); and Coralee Adderley.Insert: Parliamentary Secretary the Hon. Vaughn Miller is shown first from left.BIS Photos/Derek Smithlast_img read more

Implementing a Mobile Strategy as an Independent Publisher

first_imgIn addition, Flash-based advertising will not display correctly on iPhones and iPads and certain javascript functionality can be compromised. Video is another important consideration, as the video itself must be coded to be mobile friendly or potentially your video will not playback properly on certain mobile devices. Many third party providers that deliver video will have smart delivery to ensure that if the agent is mobile, both size and codec, are delivered versus video delivered to a PC.On some site platforms such as WordPress and others, there are plug-ins that can be installed and configured to add custom CSS styling to site content and strip out most everything except for main post entries and simplify the navigation menus for easier mobile browsing. The plug-ins detect the agent and automatically display the mobile style and framework. This makes mobilizing a site a very simple process. For other platforms, more custom CSS and coding strategies may be needed to do a clean mobile conversion. The Design World site was built custom on .NET / C# and in our case presented substantially more work to do a clean mobile version in parallel to the main site development. In this case, we built a stand-alone site (m.designworldonline.com) for mobile content. This also provided more control in cross linking other site content and custom advertising options. On special campaigns or product launches, a mobile microsite is very effective since it is built basically from the ground up to be optimized for mobile devices. The challenge with mobile re-direction is that with devices such as the iPad, directing to a mobile version of your site might be sub optimal, as the real estate and function of a tablet is a much different experience. Fortunately the agent varies slightly on tablet devices and code on a site can direct a tablet browser back to the main site, or even another custom coded site specifically for tablets.App Versus Site?There are multiple versions of your Web site to accommodate mobile users and smartphone applications bring up even more considerations. With Design World Magazine and network of over 25 Web sites, we decided an app would be an excellent way to aggregate select content from across many sources. In early 2010 we surveyed our audience and BlackBerry devices came back at the top of use list, so the decision was made to start there first. We then contracted with a developer that ended in a compete failure based in large part on the complexity in app creation for RIM devices. The proliferation of different RIM devices and different programming requirements for the devices convoluted our efforts. In addition, the developer indicated they could program for Apple iOS and the Android platform, so there was some level of distraction.From our first setback, we took a quick look at the market and decided to hit the iPad / iPhone first. When we started we did not anticipate how high the iPad consumption would be, but then no one did. We also decided to do a + App, meaning it would run native for both iPad and iPhone. In the end, our early mistake proved to be a good decision and enabled us to make the right bet with the iPad app development project. With the Design World + App we decided on a third party (Mutual Mobile) team as we lacked the appropriate coding experience internally and Apple has a fair amount of requirements on optimizing applications for audio and video streaming over cellular networks, functionality. Internally we have enough software development expertise to manage the process, but this too can be challenging in writing the specification and keeping features locked in a schedule. Otherwise, feature creep will kill deadlines and budget.While managing our iPad app, we also decided to build our own app for our community site, EngineeringExchange.com. The platform for this site uses a public API (application programming interface), so data can be passed to and from the site via the API. In conjunction with another SaaS site, we were able to spin up a lightweight App for the iPhone using the EngineeringExchange API along with feeds to form the site around blog posts, forums and video. We were able to give members the ability to log into their accounts, update their status and blog post from their iPhones. It took three submissions to the App store to get approved, thereby validating our decision to use an experienced third party on the iPad App. However, we were able to mitigate a rather large expense while continually build a better user experience and capture some intellectual capital. To contrast, the Engineering Exchange App took a total of two months, a fair amount of fixed overhead and a minimum monthly fee to launch and maintain. This also based on having the API and many RSS feeds ready to roll into the app to use as the conduit for data transfer. The Design World + App took over seven months to develop, lots of project management time and so far over $25,000. What’s Next For now, we are on the sidelines with Microsoft. Android is an important player, but code developed for the iPad is not very portable to Android ‘Honeycomb’ apps. The notion of HTML5 may alleviate some issues, but its hard to see convergence anytime soon. HTML5 promises the idea of “develop once, distribute to many” and HTML5 has very media rich features to produce app-like native performance from a Web-based protocol. Apps, however, are firmly entrenched and offer performance advantages, offline advantages and act as a kind of ‘pay-wall’ (for paid apps) that a lot of publishers are seeking.Including a clean, mobile-friendly version of your Web site and smart re-direction based on agent is the overall foundation of any mobile strategy. Looking at applications across various platforms if they fit your business model is essential as the technology is moving fast on this front. Finally, if print is still part of your mix, utilizing QR codes can bridge print to online in an efficient way. Marshall Matheson is SVP of online media at WTWH Media. Mobile advertising in the United States by several estimates will reach a total of $5 billion in 2015. While a large share goes to b-to-c publishers, the trend represents opportunity for b-to-b publishers as well. With all the potential (and potential for confusion) here are a few tips on implementing a mobile strategy, especially if your just now evaluating your mobile plan. Mobilizing your Web SitesOne of the first areas to address with your mobile strategy is with your current Web site. Depending on your site platform(s) and content, this process is relatively simple. As a visitor arrives on your site, you can install code that reads the agent of the visitor. The agent is basically which Web browser, spider or otherwise is hitting the site. If the agent is a Web browser associated with a mobile device, a re-direct to mobile content can be implemented. While the Web browsers on smart phones continue to get better, the real estate presents the limiting factor. So while on the iPhone a standard Web site may look good, browsing, clicking and zooming can present challenges. last_img read more

Big cow tests animal store Petcos all leashed pets are welcome policy

first_imgPetco has since responded regarding the steer’s visit. “We mean it when we say ALL leashed pets are welcome in our stores,” the company said on Facebook Tuesday. Good to know Petco doesn’t have a beef with leashed farm animals stopping by. Badass animal GoPro photos More animal news 31 Photos Sci-Tech Tags African Watusi steers don’t look like the typical cow. They weigh an impressive 1,000 to 1,600 pounds (454 to 726 kilograms).Their unusually large horns have the largest circumference found in any cattle breed. The largest horns have been measured as 37.5 inches (95.25 centimeters) by the Guinness World Records in 2003.”We decided to take a chance and call Petco’s bluff on the ‘All leashed pets are welcome’ policy; the awesome crew at Petco – Atascocita did not disappoint!” Browning posted on his Facebook page. “They welcomed Oliver the African Watusi with open arms,” Browning continued. “The staff members here are always super friendly and courteous to us.”center_img This docile African Watusi steer named Oliver receives a very warm welcome at a Texas Petco store. Shelly Lumpkin/Facebook Adoring pet owners who love taking their cats and dogs wherever they go know they can bring their furry friends inside retail pet food store Petco. But two Texas ranchers decided to test Petco’s policy that “all leashed pets are welcome in the store” by bringing in their beloved bovine. Ranchers Vincent Browning and Shelly Lumpkin put a leash on their African Watusi steer and took him into their local Petco in Atascocita this week, according to news reports. Browning’s steer, named Oliver, is famous in his own right, having a Facebook page of his own with 34,817 followers.  2 Comments Curious koala in Australia sneaks inside a parked car to cool off Watch a kangaroo attack a landing paraglider in Australia Romeo, the ‘world’s loneliest frog,’ finally gets a crack at love Share your voicelast_img read more