What Makes a GoodLooking Site Click

first_imgFor Time.com, it meant killing “deks” on the homepage. “One of the things we came to realize was that the way people browse the Web has evolved into a ‘quick-scan’ mindset, which is very different from how they read print media,” says Sean Villafranca, design director, Time.com. “This is why we decided to do away with story summaries and designed with headlines only.”With editors and writers, Villafranca says Time.com managing editor Josh Tyrangiel “put the impetus on them to create more compelling and concise headlines, so that they wouldn’t have to rely on a dek to make it more interesting.”Wiping the Slate CleanFor Time.com’s most recent redesign, launched last October, Villafranca and his team took inventory of the existing site, then established a hierarchy of how the content would be presented. “We moved blocks of content around different areas on the page to see how a user’s eye would track.”Ultimately, a modular design offers flexibility down the road. “If we feel that the multimedia module should go higher on the page, we can easily do that.” MacKenzie agrees: “If you are a content site, make it easy to keep it fresh. You could have the best looking homepage in the world—if it’s static, it’s useless.”Striking a BalanceAnother challenge is striking a balance between the needs of ad sales and editorial.“The biggest challenge we had, and will continue to have, is balancing the needs of the business side of the operation with the creative/editorial side,” says MacKenzie. “We often have very different ideas about the homepage and how it should represent the brand as a whole. But the business side recognizes that the creative/editorial side is what truly differentiates the site from any other in the space—it defines the Motor Trend brand.”This is important, he says, because the lead generation side of the business is largely becoming commoditized. “The brand adds value because it creates a community of interest that will come to the site regularly,” MacKenzie says. “We have seen clear evidence this recently—lead gen has been hit by the economic downturn, but the number of visitors to the homepage”—in other words, visitors who have not come to the site through search engines—“has remained strong.”  ResultsMotortrend.com’s traffic has grown gradually since an initial major redesign of the site in 2006, from approximately one million unique visitors and six million page views per month to more than three million uniques and 17 million to 18 million page views. “It is hard to know what effect the design has had on the overall numbers,” MacKenzie says. “Stories that reach the top of the home page flash box tend to perform better than stories that do not make it there.” Adding the “Wide Open Throttle” box to the homepage—a blog-style content aggregation piece with 15-20 posts a day—has resulted in 600,000 additional page views per month. SIDEBAR5 Web Site Design Mistakes to Avoid• Don’t let designers design in a vacuum—solicit opinions from stakeholders as early in the process as possible.• Don’t get stuck on one design—try/solicit new ideas.• Don’t let ad folks dictate the direction.• Don’t get too carried away with bells and whistles.• Don’t strip away too much editorial in an effort to de-clutter the site. Much attention is paid to what content management system or other back-end architecture a Web site should have—and with good reason.But a smooth-running site that looks terrible won’t win readers or advertisers.For Motor Trend, designing a homepage with eye-catching visual effects (MT users are big on photos, as automobiles are, inherently, a very visual subject) and, of course, space for ads, was no exception.“The challenge is trying to get as much editorial content out on the homepage as possible without overwhelming the design and making it too cluttered,” says Angus MacKenzie, Motor Trend’s editor-in-chief.last_img read more

Amanda Davis Is Getting More Women Of Color Behind The Mixing Board

first_img Amanda Davis Helps Women Get Behind The Mixer amanda-davis-getting-more-women-color-behind-mixing-board Janelle Monáe’s Front of House engineer spoke to the Recording Academy about the way she’s helping women as young as 16 pursue engineering, working with Monáe, why mentorship is so important to her and moreJennifer VelezGRAMMYs Apr 11, 2019 – 2:33 pm Amanda Davis is on a mission to get women of color behind the mixing board. As the Front of House engineer (FOH) for GRAMMY-nominated superstar musician Janelle Monáe, she’s helped deliver the best sonic experiences at live shows across the world. And the Memphis native isn’t done there; She’s currently also the FOH and production manager for GRAMMY-winning rising star Ella Mai. But Davis didn’t always know live sound was the path she wanted to go down in the music industry; even when she did, she maneuvered the road with little guidance. Thanks to her strong faith and some risk-taking, she’s become a powerhouse engineer who has Tegan and Sara, Jidenna, Wale and more under her FOH repertoire. Now established and knowing the challenges women of color face, she wants to help pave the way for female engineers through a production program called LineCheck! (While all women are welcome to apply, Davis targets women of color as she says they face a particular lack of opportunity in the field.)Davis spoke to the Recording Academy about the way she’s helping young women become engineers through her program and how they can get involved, how she began her career, working with Monáe and why mentorship is so important to her.  Tell me about yourself, where did you grow up? When did your interest in music begin?I was born and grew up in Memphis, Tenn. That alone is the best inclination as to where/when my interest in music began. The soul of Memphis is music. I honestly have no idea when/where the interest in music began because that’s all I know. I think I started piano lessons when I was between three and five years old. By the time I was in middle school I realized I could sing and started to focus on that until I was about 23, had a real come to Jesus moment with myself (laughs) and concluded that I didn’t want to sing anymore. I still wanted and needed to be involved in music. So I took a leap of faith and went to audio school. Put in the time, participated in multiple internships and hustled my butt off in Atlanta. Through many trials and errors, here I am six years into a career. How did you begin working with music?I first started working as a lab tech at SAE Institute. Then I started teaching music theory there. While doing that I was working as a FOH at a church and different clubs around the Atlanta area.  When did you realize you wanted to be an engineer?It kind of happened organically. I was just trying to find my way through the industry and where I belonged. Becoming an engineer was something I really started focusing on once I was almost done with my time at SAE.  How did you begin working with Janelle Monáe?My friend, Jeff Cohran, who’s also Janelle’s tour & production manager, called me and explained that Janelle expressed wanting a woman as her FOH. I immediately sent my resume, mind you, I had never toured at this point in my career so the resume wasn’t really that long (laughs) and the rest is history.   Email Twitter Facebook center_img Amanda Davis Is Getting More Women Of Color Behind The Mixing Board News Fondest memory in the studio so far?My second to last internship I got to work with producer Dru Castro. He produced a couple of my favorite songs on an India.Airie album.Talk to me about the LineCheck! Women In Production program you have going on, what is it?LineCheck! is a program I initiated to have a small group of young ladies shadow me during sound checks while I’m on tour. These are young ladies who are pursuing and/or interested in live concert production. Whether that be live sound, tour management, production management, production assisting. It’s to give exposure to this side of things and show them that these positions are viable careers to pursue. I show them stage set up, how I build my show files, explain load ins and load outs, etc. They sometimes even get the chance to speak with other women who are on tour with me in the aforementioned positions. How did this idea come about and what do you hope participants get out of it?When I got the call to go out on tour with Janelle I realized I had no one to call to ask how to do this. I didn’t know how much I should get paid, how to advance, how to build an input list, tune a room….nothing! I had one person I called on, but it wasn’t a woman and he hadn’t really toured on this level, so, unfortunately, I was really winging it! (laughs) So as I grew as a woman and engineer, I realized that I wanted to help those coming along after me so they wouldn’t feel alone and as uneducated as I did starting out on this journey. There are a lot of things I wish someone told me that I just had to learn the hard way. No need for others to go through that way, right?!  Who is eligible and how can they get involved?Any young lady 16 years of age and above are welcomed! I will be completely transparent and say I particularly extend this offer to women of color, simply because that demographic is usually deprived of exposure to these types of opportunities, but all are welcome! Email linecheck@earshotagency.com to inquire about dates. RELATED: Put Your Dreams To Work: 5 Ways To Land Your Ideal Music JobWhy is this kind of mentorship work important to you? Viola Davis said something at the 2017 Emmys I will never forget, I’m abbreviating a bit but she said, “The only thing that separates women of color from anyone else is opportunity”. I’ll add exposure to that. These young ladies simply don’t know that this career path is even an option for them, I didn’t! I want to do my part to let them know this is an option…there aren’t any limits! What’s the greatest lesson the industry has taught you so far?Trust God, then yourself.  What is your advice for young women that want to pursue engineering?Don’t limit yourself to one sector of engineering. There are sooooo many opportunities from mixing live, studio tracking, RF coordinator, patch person, post-production mixing. Much more! It’s really endless. Try it all and see what you organically gravitate towards the most. What projects are you working on now?I’m currently on tour with Ella Mai as Production Manager and Front of House engineer. About to go into heavy touring with my time split between Ella and Janelle. Women In The Recording Studio: Overdubbing History From Her PerspectiveRead morelast_img read more

Xbox One weekly game deals Best under 10

first_img Xbox One weekly game deals: Best under $10 Gaming deals: Titanfall 2 for $5, Red Dead Redemption for $10, GTA V for $20 and more Microsoft Microsoft has a number of Xbox One games on sale through March 18. Here’s a quick look at our top picks for sale titles that cost less than $10. To get these prices you’re not required to have a Xbox Live Gold membership.   Note that CNET may get a share of revenue from the sale of products featured on this page. $5  Metro Last Light Redux ($5)Metro 2033 Redux ($5)Star Wars Battlefront I Ultimate Edition ($5)Burnout Paradise ($5) $10 or less Battlefield 1 Revolution ($10)Mass Effect Andromeda ($9)NBA Live 19 All-Star Edition ($6)Star Wars Battlefront II ($6.25)Unravel 2 ($6)See the complete list of Xbox games on sale this week. This story was originally published on March 12. 0 Share your voice Tags Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. Video Games More game deals Post a commentlast_img read more

In Unofficial Vote Venezuelans Overwhelmingly Reject Constitutional Rewrite

first_img Share Federico Parra/AFP/Getty ImagesActivists celebrate Sunday in Caracas after voting in an opposition-organized referendum on President Nicolas Maduro’s plan to rewrite the country’s constitution.Just two weeks before an election to decide the delegates who will rewrite Venezuela’s national constitution, opposition activists held a symbolic vote of their own on Sunday. In the nonbinding referendum, roughly 98 percent of voters rejected President Nicolas Maduro’s plan to replace the constitution.More than 7 million Venezuelans voted in the referendum, according to the local university administrators tasked with overseeing the vote. NPR’s Philip Reeves notes that number — which includes nearly 700,000 expatriots who voted overseas — constitutes about a third of Venezuela’s registered voters.“It’s a way to show how many people are actually against the government, and to give support to people that are actually doing the protests and have been arrested,” expat Andrea de Lima, who participated in South Florida, tells reporter Keyvan Antonio Heydari.Still, Maduro has vowed that Sunday’s referendum will do nothing to stall a July 30 election for delegates for a constituent assembly, which will be responsible for rewriting the country’s 18-year-old constitution. That rewrite would have the capacity to dissolve the National Assembly, an opposition-heavy body of lawmakers that has been a source of frustration for Maduro for years.It was an earlier attempt to dissolve this legislature — an attempt made by the Supreme Court, then quickly reversed in early April — that set off more than 100 days of unrest in Venezuela. The anti-government protests, and their clashes with government security forces, have seen nearly 100 people killed and more than 1,500 injured in the three and a half months that followed.The referendum Sunday was also marred by violence. A 61-year-old nurse was shot dead and three more were injured when men on motorbikes — described by the opposition as members of a “paramilitary” — opened fire on a polling place.Maduro has positioned his proposed constitutional rewrite as a solution to this continuing unrest, calling Sunday’s vote “a meaningless internal exercise.”But NPR’s Philip Reeves notes the unofficial referendum does send a message.“It clearly states that Maduro is as deeply unpopular as he has long been thought to be, and it shows, as the polls have suggested, that Venezuelans are overwhelmingly against the idea of establishing a constitutional assembly,” Philip reports.And NPR’s Greg Allen says that sentiment extends to Venezuelans living in the U.S. One expatriot, Mario Di Giovanni, tells Greg that while the vote isn’t official, the process is supported by Venezuela’s constitution.“So for us it’s binding,” Di Giovanni says, “and we are following the constitution. “Copyright 2017 NPR. To see more, visit http://www.npr.org/.last_img read more

Younis may quit ODI cricket after Eng series

first_imgSenior Pakistan batsman Younis Khan is contemplating calling it a day from one-day internationals after the series against England in the UAE.Well-informed sources told PTI on Monday that Younis might announce his retirement from one-day internationals during or after the four-match series.“There has been so much controversy over his selection in the one-day team and plus the clear indications from the team management that they want to build a young team for the World Cup 2019 that Younis is contemplating retirement,” one source confirmed. Also Read – A league of his own!He said that Younis, 37, has been waiting for the right time to call it a day from 50-overs cricket and the series against England gives him this chance.“He has not decided as yet but he himself is keen to end the controversy surrounding his selection for ODIs and there is a chance he might decide to take a bow himself after having played the series against England,” the source said. Younis was recalled to the Pakistan squad for the series last week after he last played an ODI in the World Cup in Australia and New Zealand in March 2015. Also Read – Domingo named new Bangladesh cricket coachSince March 2013 the senior batsman, who has been in record breaking form in Test cricket, has been out of the ODI squad for long periods and has played just 11 matches in the last two and half years. “His close friends and cricket advisors also feel Younis should retire from ODIs when he is in the team and do it himself,” the source stated. Sources close to the national selectors also said they got vibes from Younis that he might quit ODIs next month. The selectors earlier this year had made an offer to Younis to lead the team in Zimbabwe when Azhar Ali was not available but quit afterwards but he declined the offer saying he will quit on his own terms. Head coach Waqar Younis during his recent meetings with chief selector Haroon Rasheed in Sharjah assured him that Younis would not sit on the bench and get a chance to play the full series. The chief selector after much difficulty managed to convince the head coach to give the in-form Younis a shot in the ODI series.last_img read more

How do I find access to IT systems to allow for online

first_imgJanuary 11, 2008 Problem Solvers with Jason Feifer Hear from business owners and CEOs who went through a crippling business problem and came out the other side bigger and stronger. min read Hi C.J. and thanks for your email. There are some very high-powered systems you could consider and then there are more low cost and simpler solutions.For example, using Google calendar (calendar.google.com), you can have a calendar and have clients get automatic updates to the calendar via RSS and email (so you have a double solution).Microsoft’s OfficeLive is another option. It has a schedule and calendar feature service. You might want to work with a local consultant to have them customize a solution for you as well.37 signals (37signals.com) makes great tools for scheduling and project coordination.Webex Office (weboffice.com) is a powerful intranet which has calendaring and could have the tools for you. Another tool is Catalyst web.These are a few options you might want to consider!Ramon RaySmallbiztechnology.com Opinions expressed by Entrepreneur contributors are their own. Listen Nowlast_img read more

WestJet rolls out the blue carpet for travel agents

first_img Friday, October 28, 2016 Tags: WestJet, WestJet Vacations << Previous PostNext Post >> Posted by Tweet TORONTO — WestJet and WestJet Vacations welcomed travel agents and travel industry partners to the fourth annual WestJet 2016 Travel Partner Awards, held last night in Toronto at the Four Seasons Hotel.Over 200 guests attended the cocktail party and gala, toasting their relationship with a WestJet Platinum cocktail – a mix of prosecco, grapefruit juice and blue curacao – which resembled the company’s trademark shade of blue, before a lavish dinner in the sparkling Aria Ballroom.WestJet’s Vice-President of Sales, Lyell Farquharson officially welcomed attendees and explained that the awards were “a way to recognize our partners in front of their peers. Many of our partners are growing along with us, and it’s great to see us growing together.”Hosted by WestJetters Tim Paul (Manager, Sales Strategy and Planning) and Matt Djorsev (Business Development), 13 awards were handed out based on sales criteria of the past year by travel partners.Interspersed with ticket giveaways to WestJet destinations and prizes from sponsors AMResorts, Barbados Tourism Marketing Inc., and Bahia Principe Hotels and Resorts, hosts Tim and Matt entertained the crowd with jokes and a few self-deprecating comments, such as recent news that a WestJet airplane had to be diverted to Greenland last week.More news:  Air Canada’s global sales update includes Managing Director, Canada & USA SalesFarquharson and Jane Clementino, WestJet’s Director of Agency Sales, handed out the following awards:Top Growth Canadian Tour Operator Sales – Voyzant Inc.Top Online Agency – Expedia.caTop Group Incentive Convention Sales – Uniglobe TravelTop Sales Barbados – Transat Travel Travel Distribution CentreTop US Agency – Travel LeadersWestJet Encore Top Sales – American Express Global Business TravelTop Sales AM Resorts – Ensemble Travel GroupWestJet Vacations Top Guest Count Growth – Redtag.caWestJet Vacations Top Revenue Growth – Flight Centre Travel GroupTop Sales Bahia Principe Hotels & Resorts – Flight Centre Travel GroupTop Growth Travel Management Company – HRGTop Guest Count Growth – Travel Nation CanadaTop Revenue Growth – Merit TravelWestJet Airlines Ltd. Is celebrating its 20th anniversary in 2016 and was recognized by the Peter B. Gustavason School of Business at the University of Victoria as Canada’s most trusted airline this month. Waheeda Harris WestJet rolls out the blue carpet for travel agents About Latest Posts Waheeda HarrisA traveller from a young age, Travelweek contributor Waheeda Harris is pop culture obsessed, loves spicy food and is happy to wander around our planet with her camera in hand. Latest posts by Waheeda Harris (see all) Celebrity Equinox, Celebrity Edge stars of JetSet3 fam – April 23, 2019 Unleash the power of cross-company digital transformation to revolutionize your CX – February 8, 2019 On location: Cabo San Lucas welcomes the stylish Riu Palace Baja California – December 20, 2018last_img read more

Berlin airport security staff strike disrupts flights

first_img BERLIN — Security staff at Berlin’s two airports are staging a strike that is causing disruption to flights.The ver.di union called on staff at the German capital’s Tegel and Schoenefeld airports to walk off the job from 5 to 8:45 a.m. (0400 to 0745 GMT) Monday.German news agency dpa reported that airlines including Lufthansa, Easyjet, Ryanair and Aeroflot cancelled flights ahead of the walkout. Several flights were significantly delayed.Ver.di has said employers “provoked” the strike by offering a pay increase of 2 per cent over two years.The union wants hourly pay for all workers conducting security checks to rise to 20 euros ($22.81). Employer association BDLS says this could amount to a 30 per cent increase in some cases.The next round of talks is due on Jan. 23. Share By: The Associated Press << Previous PostNext Post >> Tags: Airport, Berlin, Strike Berlin airport security staff strike disrupts flights Monday, January 7, 2019 last_img read more