Brand LonginesHigh drama marked the beginning of the richest race in the world, the Dubai World Cup 2017 held in the city in late March. The magnificent Meydan Racecourse was the fulcrum of action as the event kicked off. The Longines Dubai Sheema Classic, one of the most important races,Brand LonginesHigh drama marked the beginning of the richest race in the world, the Dubai World Cup 2017 held in the city in late March. The magnificent Meydan Racecourse was the fulcrum of action as the event kicked off. The Longines Dubai Sheema Classic, one of the most important races during the Dubai World Cup, saw the cream of Dubai turn up looking their fashionable best.Boutique HopA visit to the brand’s boutique at Dubai Mall was one of the highlights of the two-day trip. Here, the brand unveiled its newest timepieces including the Official Watch of the Dubai World Cup from the Longines Equestrian Collection.The Equestrian TimelineThe brand is celebrating its 185th anniversary and with it, its passion for equestrian sports. In 1926, Longines became the official timekeeper of the Concours Hippique International Officiel de Geneve. In 2016, the brand announced the Longines World Equestrian Academy to encourage the equestrian discipline of show jumping in China and also skill sports professionals in racing. It is also the official timekeeper of the Furusiyya FEI Nations Cup and of the FEI World Equestrian Games in both 2018 and 2022.Glamour FactorIt was against this backdrop that the event in Dubai took place. The festivities began at Nusr-et, the much loved and talked about steakhouse run by a Turkish chef. The setting was complete with pale champagne being passed around to accompany an exquisite array of meats and baklava. On race day, women in colourful fascinators, others in classic hats, dotted the racecourse, upping the glam quotient of the race as they hobnobbed with Dubai’s elite.advertisementHorse PowerThoroughbred horses from around the world with fascinating names like Jack Hobbs, Seventh Heaven, Earnshaw, Sounds of Earth, Highland Reel, Prize Money, and Postponed competed for final place as they raced to the finish line.And The Winner IsThe Dubai World Cup was won by Jack Hobbs ridden by William Buick, from team Arrogate. The 2017 Longines World’s Best Racehorse won a whooping 10 million dollars as prize money. The Swiss watch brand presented Longines watches from the Conquest collection to the winning team.