in the management of the 28 law — talent patient, mouseexcrement bad gruel
any one of the mobile Internet business is always in a vertical market, in a vertical market, it can accommodate several platforms to survive, whether the entrant provides opportunity, this is a very interesting question, because it determines the strategic choice of the mobile Internet platform service provider. After the study, we believe that a vertical market capacity, and is closely related to the following factors.
is actually a lot of doing business people should know, even if you have a lot of customers, you can eventually let the backbone to success is that about 20% of the old customers, this is the focus on the cultivation of the object.
the 28 law of operation — casting a net and focusing on training
most of us have heard of the 28 law, which tells us that 20% of the world’s people own 80% of the wealth of society. In fact, it is the same in the process of entrepreneurship. In this regard, I personally experienced, rarely have time to stop, write down some of their experience, I hope we can help you:
in a company, in a team, especially in the early days, it is easy to show culture to the company
first, the transfer cost of users.
news platform is not the same, in the early days, due to the difference of news content news portal platform bigger, users tend to form different news into different news information portal to see the habit. But with the continuous development of the news portal, generally showing a comprehensive trend, that is to say you can see the comprehensive information in almost any news on the platform, which is equal to reduce the differences between the news platform, so users in different news platform, the cost of conversion is very low. It brings a knot on the market.
in our enterprise management process there is a situation is very common, is our personal ability has been very difficult to meet the current fierce competition in the market, so we have to find a team, looking for more than us in all aspects of professional talent, but the talent should have their own principles and system.
, for example, in the social relationship platform, whether using SNS or micro-blog, instant messaging, a user often have to invest some time and energy, to interact with their social connections, the user is generally deep immersion depth. In comparison, users browse news news portal through immersion depth is much smaller. Generally speaking, the user can easily replace the news portal, but if the long-term investment to establish time network, is not so easy to abandon. We can derive a simple conclusion, that is the social relationship platform market capacity, the number of the platform will be significantly less than the market can accommodate online news.
business start 28 law is that we do have 100%, but we expect only 80%; we think 80%, we can do only 80%; we are willing to do the 80%, we can stick to do only 80%; and we adhere to the 80% to do a good job done. Meet the needs of only 80%%; and meet these 80% requirements, can have the market value of only 80%; the 80% which ultimately have the market value, can produce the effect of only 80% or so, the final useful only 20%. So, at the beginning, even though we worked very hard, the effect was really not obvious. But as long as we can hold on and be able to keep these 20%, then we are bound to succeed.
this conclusion back to reality can also explain the micro. For example, a user of micro-blog, a person in similar issued his mood diary. Many users probably not in the mood or energy, then made his speech in a mood of the micro-blog platform, and switch to another platform for micro-blog to release this "reluctance" constitutes the user’s switching costs. So we can see that in micro-blog, instant messaging and other social relations, the Matthew effect is evident. Tencent and Sina micro-blog has a massive user base clearly proved this point, which also caused the market in other platforms is difficult to catch up with the leader, after many entrants will also dispel the idea of entering. This number will result in such a social platform in the market is relatively small, the size of the user is highly concentrated.
business start 28 law — the ideal is full, the reality is very skinny
users here include transfer cost and time cost of intelligence required user immersion depth, in the use of the Internet application in the conversion cost, tool cost. In general, the greater the transfer cost of users in the market, the number of platforms required less.
when we started, we will have a feeling that we’re doing a great undertaking, we will have to change their own destiny, we will make a lot of money, we will live the life you dream etc.. But we rarely take into account the specific circumstances we may encounter in the whole process, so we are often overwhelmed by some "unexpected circumstances".
in the operation of the 28 law is in good service to the entire customer base of the premise, focusing on the training of about 20% of the old customers, because the customer needs some time only, while others can be long-term cooperation, and this is what we need to focus on the cultivation of the 20%, so we will run up there has been a part of the market no matter, for their own growth or career development are quite good.